Behind the Brand

Kim Wiseley
Founder + Creative Director
@fluttermag

Leslie Lewis Sigler
Print Art Direction
@leslielewissigler_paints

Kim McKeown
Print Assistant Art Direction
@kimckwn

Joy Proctor
Wedding Editor
@joyproctor

Jackie Strause
Copy Editor
@jackiestrause

Christine Chapman
Digital Editor
@christinechapman

Sara Fitz
Illustration
@sarafitzstudio

Victoria Rothwell
Calligraphy + Illustration
@designhouseofmoira

Elizabeth McNevin
Social Media + Brand Partnership
@the.sociale

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May 20

Hey flower friends! Looking for a creative way to spend Memorial Day? Flower away your upcoming holiday weekend with @kristengvy, designing this 👆🏻heart-fluttering arrangement, all while giving back to @theproctorforest and @gonerural. Pre-orders must be placed by Friday, May 20th. 🌿🌸

#flowersession #floralarranging #liveflorally #createeveryday

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May 10

Happy May! Happy Mother’s Day! Happy Every Day! #liveflorally 🌸🌷🌼🌿

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May 8

Hey flower friends! 🌸 I’m so excited to share that this guy 👆🏻, the one and only @kristengvy, is bringing his spirited personality and design aesthetic to the table for the newest floral design experience over at @the_floral_pantry! If you aren’t already familiar with Kristen, you should most definitely visit his feed...or watch him over on Netflix’s @bigflowerfight. His daily floral musings will surely bring you joy. And for the next month you can flower the day away with him with a heart-fluttering curation of spring florals. Find all the details at thefloralpantry.com.

#liveflorally

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May 7

Hey flower friends! Who wants to roll up their sleeves and dig into a floral design session that’s filled with the seasons prettiest palette of pink?! 🌸🌷🌿 The one and only @kristengvy has curated this month’s gorgeous floristry kit in collaboration with @joyproctor, @theproctorforest and @gonerural. It’s pretty special to say the least. Head over to @the_floral_pantry for all the flowering details! #liveflorally

#flowerathome #floweringforgood

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Apr 24

From one of my favorite flower mamas to your mama. 🌸 This Mother’s Day treat mom to the gift of floral design with The Floral Pantry. Shop heart-fluttering floristry kits and fresh floral curations at thefloralpantry.com. 🌷

#liveflorally #flowerthedayaway #mothersdayflowers #flowermama #flowerdelivery #flowerclass

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Apr 23

Here’s to celebrating our glorious Mother Earth today and every day! 🥂🌎🌷

This gathering was a celebration of food, nature and likeminded friends at @thewunderkammer_urbanfarm in the spring of 2019.

Surrounded by an abundance of blooming potted flowers + plants, animals, various gardens, a wild meadow and beautiful life-sized topiaries that flanked each end of the table we sat at...it was one of those magical evenings thats exceptional beauty and spirit was made possible by Mother Earth...and the thoughtful aesthetic of @thewunderkammer_amsterdam, of course!

#liveflorally #earthday #dinnerparty

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Apr 21

Two springs ago @juliepaisley and I traveled to the Netherlands to experience the rainbow of flowers that bloom across the country. The sun barely made an appearance during our entire trip but that didn’t stop the glorious spectrum of color that captured our hearts day in and day out. 🌷 🌈

During our trip we had the “pinch myself” opportunity to meet with @thewunderkammer_amsterdam for an evening of floral fun. ⬆️ That glorious photo above was designed by the artful design duo for our gathering! #myheartsaflutter

While I haven’t been able to share the story of our time in Amsterdam as I’d hoped in the magazine, I will be sharing it here over the course of the next few weeks. I hope you enjoy this colorful dose of spring in Holland!

PS - I’m currently sharing an opportunity to flower alongside The Wunderkammer over at @the_floral_pantry!! Be sure to check it out to flower the day away with us!

#liveflorally #flowerthedayaway