Behind the Brand

Kim Wiseley
Founder + Creative Director
@fluttermag

Leslie Lewis Sigler
Print Art Direction
@leslielewissigler_paints

Kim McKeown
Print Assistant Art Direction
@kimckwn

Joy Proctor
Wedding Editor
@joyproctor

Jackie Strause
Copy Editor
@jackiestrause

Christine Chapman
Digital Editor
@christinechapman

Sara Fitz
Illustration
@sarafitzstudio

Victoria Rothwell
Calligraphy + Illustration
@designhouseofmoira

Elizabeth McNevin
Social Media + Brand Partnership
@the.sociale

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Feb 9

Raise your hand if you’d move here ASAP!? Reposting this charming Cotswold home today from @cavinelizabeth taken during our time spent in the English Countryside a couple summers ago. Reminiscing until we can go back again. 🌿✈️

#heartsafluttertour #stowonthewold #cotswolds

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Feb 7

We’re preparing to share the art of the arrangement with @fleuropean over at @the_floral_pantry this week. The recipients of Emily’s floristry kit are in for a heart-fluttering treat!

@juliepaisley captured this photo of Emily teaching our group during the summer ‘18 #heartsafluttertour tour in the Loire. 🌿

#liveflorally #floweringwithfleuropean

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Feb 6

Look what you can make at home! Head over to @the_floral_pantry for all the details on this heart-fluttering home floristry kit inspired by @bowsandarrowsflowers! 🌸🌿🌷🌼

Image: @flowers.by.her

#liveflorally #homefloristry #flowerenthusiast #designathome #flowers

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Jan 23

Reminiscing back to the summer of 2018 when @joyproctor and I traveled with an inspiring group of women to France for the Champagne & Castles #heartsafluttertour. In the Loire Valley, we had the opportunity to meet up with @fleuropean for a flowering design session at our castle (yes, we stayed in a castle!). What a treat to be able to learn and be inspired by Emily's dreamy floral aesthetic.

Back home here in Los Angeles, California, I'm over-the-moon to be able to share a bit of the @fleuropean magic with you through @the_floral_pantry’s February Floristry Kit. Complete with absolutely everything you need to design at home (flowers, tools, vessels, tutorials), your heart will surely flutter from this dream floral design experience. 🌿

Pre-order is now available on The Floral Pantry website. Kits ship just in time for Valentine's Day! 💕

#liveflorally #designathome #create #flowerkit

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Jan 15

Last call! Turn your January blues into a palette of cheery hues with @the_floral_pantry’s Bows + Arrows Floristry Kit! Pre-order ends today. Get your flower on, friends!

PS - a portion of all proceeds from this fab flowering session goes directly to @everymomcounts 🙌🏻

#liveflorally #flowerbox #floralarranging

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Jan 12

Hey fellow flower lovers, have you seen?! Over at @the_floral_pantry we’re sharing an opportunity for you to flower at home with the one and only Alicia Rico of @bowsandarrowsflowers!! 🌸 Pre-order ends this Friday. Don’t miss out on this colorful flowering session! 😘 #liveflorally

Photo: @cavinelizabeth
Flowers: @david_austin_roses / @davidaustinweddingroses

#heartsafluttertour #floraldesign #flowerarranging

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Jan 3

Setting intentions to create more in 2021? In a world filled with constant scrolling, clicking, tapping and viewing, our new venture, @the_floral_pantry, is driven by doing…by rolling up our sleeves and immersing ourselves in tangible hands-on experience. Whether you have years of experience in floral artistry or just love to dabble in design, The Floral Pantry will enable you to explore your love of flowers, while inspiring your individual creative aesthetic. Visit @the_floral_pantry website to see what’s in store for 2021! The first season includes design sessions with @bowsandarrowsflowers, @fleuropean, @floresie, @thewunderkammer_amsterdam and @kristengvy, among other surprises along the way!!

#LIVEFLORALLY

Photo: @cavinelizabeth

#freshflowers #flowerdelivery #floraldesign #floralenthusiast