Behind the Brand

Kim Wiseley
Founder + Creative Director
@fluttermag

Leslie Lewis Sigler
Print Art Direction
@leslielewissigler_paints

Kim McKeown
Print Assistant Art Direction
@kimckwn

Joy Proctor
Wedding Editor
@joyproctor

Jackie Strause
Copy Editor
@jackiestrause

Christine Chapman
Digital Editor
@christinechapman

Sara Fitz
Illustration
@sarafitzstudio

Victoria Rothwell
Calligraphy + Illustration
@designhouseofmoira

Elizabeth McNevin
Social Media + Brand Partnership
@the.sociale

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Jul 28

If you had the pleasure of knowing her, you loved her. Her laugh was infectious. Her endless creative spirit was inspiring. Her wittiness charmed. When I first met her, she took me under her wing and welcomed me into the most beautiful world that I could not have imagined without her. Without Tracy Lazaro, Flutter would not have existed. It was our brainchild that first came to life in the spring of 2012 in Santa Barbara. Together, with so many like minded friends and artists, we built the foundation of something that brought endless beauty into all of our lives, that brought people together from around the world, and that quite frankly, changed my life. I don't have many pictures of the two of us because she always ran from the camera, but this one, I will cherish forever. It was taken the night our first print issue arrived, hot off the press. It was a surreal moment for both of us to see the endless hours and late nights come to life in tangible form.

Tracy, I am forever grateful for your friendship, your kindness, your laughter, your mentorship, and for you just being you... I hope you are somewhere soaring among the flowers and wild horses.

A gofund me me has been set up in Tracy's honor to help her family through this difficult time. 💜

https://gofund.me/86703852

Or visit @alexandrakr for more details.

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May 20

Hey flower friends! Looking for a creative way to spend Memorial Day? Flower away your upcoming holiday weekend with @kristengvy, designing this 👆🏻heart-fluttering arrangement, all while giving back to @theproctorforest and @gonerural. Pre-orders must be placed by Friday, May 20th. 🌿🌸

#flowersession #floralarranging #liveflorally #createeveryday

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May 10

Happy May! Happy Mother’s Day! Happy Every Day! #liveflorally 🌸🌷🌼🌿

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May 8

Hey flower friends! 🌸 I’m so excited to share that this guy 👆🏻, the one and only @kristengvy, is bringing his spirited personality and design aesthetic to the table for the newest floral design experience over at @the_floral_pantry! If you aren’t already familiar with Kristen, you should most definitely visit his feed...or watch him over on Netflix’s @bigflowerfight. His daily floral musings will surely bring you joy. And for the next month you can flower the day away with him with a heart-fluttering curation of spring florals. Find all the details at thefloralpantry.com.

#liveflorally

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May 7

Hey flower friends! Who wants to roll up their sleeves and dig into a floral design session that’s filled with the seasons prettiest palette of pink?! 🌸🌷🌿 The one and only @kristengvy has curated this month’s gorgeous floristry kit in collaboration with @joyproctor, @theproctorforest and @gonerural. It’s pretty special to say the least. Head over to @the_floral_pantry for all the flowering details! #liveflorally

#flowerathome #floweringforgood

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Apr 24

From one of my favorite flower mamas to your mama. 🌸 This Mother’s Day treat mom to the gift of floral design with The Floral Pantry. Shop heart-fluttering floristry kits and fresh floral curations at thefloralpantry.com. 🌷

#liveflorally #flowerthedayaway #mothersdayflowers #flowermama #flowerdelivery #flowerclass

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Apr 23

Here’s to celebrating our glorious Mother Earth today and every day! 🥂🌎🌷

This gathering was a celebration of food, nature and likeminded friends at @thewunderkammer_urbanfarm in the spring of 2019.

Surrounded by an abundance of blooming potted flowers + plants, animals, various gardens, a wild meadow and beautiful life-sized topiaries that flanked each end of the table we sat at...it was one of those magical evenings thats exceptional beauty and spirit was made possible by Mother Earth...and the thoughtful aesthetic of @thewunderkammer_amsterdam, of course!

#liveflorally #earthday #dinnerparty